What's wrong with this ad from the 1980s?

What's wrong with this ad from the 1980s? Plenty.

Fellow Club Mas Loco member, Jenn Shelton, sent me this Bill Rodgers sportsware ad from the 1980s. This is exactly the kind of thing that Club Mas Loco Presidente, Micah True aka Caballo Blanco, loves to hate. And who can blame him?

In reality, it would be a much more interesting ad if it were from the perspective of the Tarahumara runners trying to help us backward, so-called civilized runners appreciate Raramuri technology.

Or show how people like those at the Native Seeds Organization (Ancient Seeds for Modern Needs) help preserve traditional plant varieties in seedbanks to be distributed freely when needed.


BFT

Backwards into the sunset.